FORGE Protein Bar — Brand Identity
FORGE is a protein bar brand identity created for active individuals who value strength, discipline, and continuous progress. Inspired by the process of forging metal through pressure and heat, the brand presents physical development as something built through consistency and effort. The project was developed as a complete brand experience, including logo design, visual identity, brand guidelines, posters, motion graphics, 3D product development, a physical prototype, website and mobile app interfaces, social media campaigns, and sports broadcast advertising. The visual system combines strong typography, dynamic compositions, and performance-driven imagery to create a bold and energetic identity that can remain consistent across physical, digital, and motion-based applications.